Christian Lachel: Creating Multisensory Cultural Experiences

TAOP Staff /

In the last decade, with the rise of social media and our abilities to document every detail of our lives, the word experience has become synonymous with our generation. It’s been said that consumers today care more about experiences than possessions which is why brands have had to evolve the way they interact with their customers. From store pop-ups to brand-themed restaurants, companies are leaning into that word by creating memorable activations that change the way they connect to their customers.

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